Social Media Training & Resources

Mailing List

Western maintains a mailing list of everyone working in social media on campus. If you have access to a Western social media account, please contact social@uwo.ca to make sure that you have been added to the mailing list.

Expected email volume is one email per week or less. Topics of emails to this mailing list will be updates to social media best practices and resources, as well as urgent University-wide messages (i.e. class cancellations, severe weather).

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Training

Hootsuite Fundamentals

Hootsuite is the primary social media monitoring, publishing, customer service & reporting tool for Western University. Fundamentals of Using Hootsuite training is required for all staff who have access to a Hootsuite account, and is available as an online recording.

Social Media Process at Western

This session is required for all staff working with or with access to Western social media account(s) and must be attended in person. Topics covered include: monitoring, customer service and content standards as well as a daily social media process for all social media staff and teams on campus.

Writing for Social Media at Western

This session is required for all staff working or writing for social media at the University and must be attended in person. It will cover Western's social media style guide as well as current best practices for social media content development.

Contact social@uwo.ca to arrange this training session.

Social Media Reporting at Western

This optional session covers the recommended metrics and methods for reporting on social media work at Western University.

Contact social@uwo.ca to arrange this training session.

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Lunch & Learns

Hour long "lunch & learn" sessions on social media subjects are offered throughout the year by Communications & Public Affairs. All staff are welcome to join.

To be notified of upcoming sessions or to request a subject, please contact social@uwo.ca.

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Hootsuite

Hootsuite is the primary social media monitoring, publishing, customer service & reporting tool for Western University. Almost 50 teams across campus use Hootsuite to monitor social media accounts and conversations; create, schedule and publish social media content and provide reporting on their social media work.

Teams can also redirect messages to each other within the tool, to easily get individuals connected with answers and support. For example, a question about how to apply received by the Engineering Twitter account can be transferred behind the scenes to the Admissions Team for a response.

Visit our Hootsuite page to learn more about Western's Hootsuite network.

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