Western Brand

Hahn Smith Design has been working with Western Communications to create and implement this new visual identity.

From June to December 2011, we involved faculty, staff, students and alumni in a discussion about Western's visual identity - the logos and words we use to describe the University. We conducted online and in-person surveys, workshops and individual interviews with close to 5,000 alumni, donors and friends, more than 3,700 students and approximately 2,000 faculty and staff members.

Hahn Smith Design is a Toronto-based graphic design firm that has developed award-winning identity systems for organizations such as The Museum of Modern Art, The Art Gallery of Ontario, and Harvard University.