Drop-down Navigation Items
Top-level navigation items are presented in upper-case.
The caption should incorporate the following principles:
• It should be concise (about 70 characters in length or half a tweet).
• It should not cover the blue circles
• Photo credit is recommended but optional.
• Do not have more than 5 images on a slider
The banner needs to include:
• A short, catchy title (i.e. Purple Fridays)
• A short follow up phrase providing specific details as to who, what, when, where, and why (i.e. Support your Mustangs).
Banner titles should be styled as follows:
• All words in the title are capitalized and bolded
• The follow up phrase is lower-case except the first word, which is upper case.
For example: Vanier Scholar: Adrienne Elbert, Biochemistry and Pediatrics
News on the homepage
Display all news items according to the following format and style:
• First word capitalized, the rest are lower-case
• No bolded titles
For example: Professor makes family connection in obesity battle
If you need to elaborate on the article, use this call to action at the end of the sentence.
For example: Lipsum ipsum dolor sit amet, consectetur adipiscing elit. Read more
Image "Alt" Tags
All images should have an "alt" tag when used on a page. Alt tags need to be provided for accessibility and provides alternate text for an image, if the image cannot be displayed.
Follow these principles when creating your alt tag
• The alt tag should describe the image
• If an image is linked, the alt tag should explain where the link goes