Kane: Western's eyes open, but might as well be closed

By Marguerite Kane
February 09, 2012

I cannot believe in these times of financial restraint, so much money and person-hours (which translate into hours lost, and hence money) has been spent on the ridiculous ‘rebranding’ of The University of Western Ontario (“Western rolls out new brand,” Jan. 26).

This university has always been known affectionately and informally as Western, just as McMaster University is known as Mac. Maybe Mac should ‘rebrand’ as Big Mac and we could rebrand as ‘Toasted Western’?

Maybe we could have an anthem, too. A Purpler Shade of Purple with a nod to Procul Harum.

When Ontario featured more prominently in our brand, our potential customers, as most brands tend to talk about people willing to buy their wares, would at least know what province we were in – even if we were not actually the farthest west of the universities in this province.

Now they might confuse us with U.Vic – Even Further Western U., anyone?

Marguerite Kane
Formally retired, but still occasionally putting in an appearance