To let the world know what is happening here. By posting Western News stories, we can get more eyes on them and help keep the community involved. Some of our posts have been retweeted, or pushed, to other users by the London Free Press. Should the need arise, we also plan to use Twitter during emergencies at Western to help the community stay safe.
To monitor and passively participate in the conversation about Western. We look for specific keywords and reply or retweet posts when appropriate.
To communicate with others who might have questions or comments about Western. We have used Twitter to reply and forward contacts about applying to Western to our Undergrad recruiting team.
Western’s Twitter voice is friendly and professional.
Western never engages in editorializing on Twitter, nor do we offer personal opinions on our own tweets or the tweets of others through any Western-affiliated account. Offering our own opinions through a Western account on a hot topic can reflect poorly on Western as a whole even if good intentions are meant.
Here are some quick guidelines on what we are looking for to keep all our content consistent:
Referring to Western:
On Twitter, when referring to "Western" or "Western University", use "#WesternU" instead.
Tone & Content:
Keep engagement and conversation in mind and try to alternate between promotion and conversation.
Links and photos are optional but can help your posts reach more people and achieve higher engagement.
Tweets are best kept to 117 characters or less.
Facebook Posts are best kept to 209 characters or less.
"Class of …":
On Twitter, use hashtags for classes: i.e. #WesternU2017, #WesternU2013.
On Facebook, consider contacting the Class of Facebook Page for the year(s) in question and asking them to distribute your message.
When submitting to email@example.com for Western's main Twitter & Facebook accounts, please do not use any URL shorteners.
On Twitter, links add 22 characters to links (please keep tweets with links limited to 117 characters + your link).
Use Hashtags (i.e. #WesternU, #ldnont) on Twitter, Facebook, Google+, LinkedIn and Instagram.
Western's official hashtag is #WesternU - use this to reach the Western twitter community.
Mustangs/Sports hashtag is #PurpleReign - use this to reach the Western Mustangs fan community.
Regional Hashtags: London - #ldnont; Toronto - #Toronto or #YYZ; Calgary - #YYC; Vancouver - #YVR or #VanCity.
*Twitter is a public platform and any new Twitter accounts should be created in partnership with your area's member of the Social Media Advisory Group.
Western Twitter accounts have a responsibility to respond to incoming questions and comments. To accomplish this goal, all Western Twitter accounts must have a primary account manager responsible for ensuring that the account will be checked a minimum of once every AM and once every PM on business days.
The primary account manager and all additional supporting staff should be subscribed to a mailing list that receives account notiications. Before creating your new account, determine your primary account manager and supporting staff and arrange with ITS to have a mailing list created. You may also wish to include your Faculty or Department Communciations Manager included in this mailing list to help them to support your social media work.
Choosing your Western Twitter username:
Determine your Twitter username. Official Western twitter accounts are all named the same way.
Western Twitter account usernames all begin with "westernu" followed by the department or project.
"westernu" is all lowercase.
Department names start with capitals and acronyms are all uppercase.
Our template does not use hyphens or underscores to separate words.
Enter the email address that will receive notifications for your new account (this is the shared mailing list that will reach the person primarily responsible for the account, as well as additional supporting staff).
Choosing a password:
Please create a new unique password for your social media work. It should include both upper and lower case, letters and numbers as well as punctuation.
You may need to access your Twitter account from a mobile device or home computer and it is best if you will be able to memorize this new password.
If you like, you can share this password with Communications for support with your new account.
Please document your password with other departmental, shared passwords in a secure location.
Follow some friends:
Follow the following Twitter accounts to get started:
Click on the settings icon in the top right corner of the screen and then select Settings from the drop down menu.
Set your time zone to Eastern Standard Time & Save.
Click on Email Notifications in the left menu.
Make sure that the following are checked:
"Tweets I'm mentioned in are retweeted" (Make sure drop down is set to By Anyone)
"My Tweets get a reply or I'm mentioned in a Tweet" (Make sure drop down is set to By Anyone)
"I'm sent a Direct Message"
"Someone shares a tweet with me"
Everything else can be optionally unchecked - and this is recommended to lower the amount of email that you receive from Twitter.
Official Western Twitter accounts use a special Photoshop template to help us look like a family and make it easy to tell whether an account is official. The template below will require Photoshop. Please contact firstname.lastname@example.org if you would like to work with Creative Services to create your profile photo for you.