Required: To create Facebook Ads on behalf of Western University, you will require access to a Facebook account linked to an @uwo.ca email address
Contact firstname.lastname@example.org providing the @uwo.ca email address that is linked to your Facebook account, and request to be set up as a Western Facebook Advertiser.
Your target audience will see your ads in their Facebook Newsfeeds, along with posts from their friends and family. Picture a member of your target audience in your head, and then try to imagine the words you would use with them on the phone or in person.
"Whenever a company or brand speaks, we’ve all been trained from growing up in front of the TV to tune out the message. We block out ad speak. Anytime I’m doing an ad, I like to think the way humans speak. When you’re talking that way, peoples’ defenses are lowered. They know you’re not just totally full of crap."
- Gerry Graf, Founder/Chief Creative Officer, Barton F. Graf 9000
Source: Sprout Social