Advertising: The Good, The Bad and The Ugly

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By Communications Staff
Monday, December 5, 2011

Advertising: The Good, The Bad and The Ugly

In today's consumer-driven culture, it seems the only place you can go to avoid advertising is...to sleep! This talk by Dante Pirouz, professor at Western's Richard Ivey School of Business, will explore how advertising and marketing affects our brains in both surprisingly useful and detrimental ways based on the latest research by consumer psychologists.

Lecturer: Dante Pirouz, Richard Ivey School of Business

Date: Thursday, December 8, 2011

Doors open at 6:30 p.m. and class begins at 7:00 p.m.

Location: Stevenson & Hunt Room, Central Branch, London Public Library, 251 Dundas Street

Registration: Please register for this session online

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