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Advertising: The Good, The Bad and The Ugly
Monday, December 5, 2011
Advertising: The Good, The Bad and The Ugly
In today's consumer-driven culture, it seems the only place you can go to avoid advertising is...to sleep! This talk by Dante Pirouz, professor at Western's Richard Ivey School of Business, will explore how advertising and marketing affects our brains in both surprisingly useful and detrimental ways based on the latest research by consumer psychologists.
Lecturer: Dante Pirouz, Richard Ivey School of Business
Date: Thursday, December 8, 2011
Doors open at 6:30 p.m. and class begins at 7:00 p.m.
Location: Stevenson & Hunt Room, Central Branch, London Public Library, 251 Dundas Street
Registration: Please register for this session online.




