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About Us
Western Communications is the University’s central resource for communications and marketing advice and expertise. Our mandate is to promote, protect and enhance the University’s reputation – locally, nationally and globally. Our portfolio includes four areas of specialization:
- Advancement Communications & Marketing
- Brand Strategy & Integrated Marketing
- Editorial Strategy & Media Relations
- Strategic Communications
Key areas of specialty include:
- Brand strategy and brand architecture
- Brand awareness campaigns
- Communications strategy and planning
- Donor and alumni communications
- Institutional and internal communications
- Integrated communications (with faculties and units)
- Issues management
- Marketing content strategy, design, production
- Marketing resources and templates
- Media relations
- Media training
- News storytelling
- Social media strategy – Western’s central channels
- Web strategy – Western homepage collection, among others